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Determine if 3rd party fraud reduces authorization rates through an A/B test

3rd party fraud providers are increasingly becoming great tools to identify and prevent fraud and chargebacks. WhenThen makes it really easy to connect and test new fraud providers, so you can experiment and determine which provider is performing best for your business. When 3rd party fraud providers are set up, invariably this will result in transactions that you choose not to authorize, thereby reducing your successful authorization rates. This recipe allows you to use an AB test to quantify the impact so you can make an informed decision on whether the reduction in authorizations justifies the drop in chargebacks you receive.

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