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Determine if adding 3DS reduces authorization rates through an A/B Test

3DS can be a double-edged sword. On one hand, deploying 3DS will reduce fraudulent transactions and chargebacks, on the other, it could decrease sales as your cart conversion drops as a result of the added friction at checkout.

We built this recipe that helps you monitor and understand your payments better and the impact that 3DS has on your checkout conversion. It allows checking and measuring authorization rates after adding 3DS so you can make an informed choice on the right situations to apply your 3DS strategy.

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